marketingSHOWCASE London Expo 2026
Event review
I darted up the M3 to southwest London on Wednesday to attend Twickenham’s marketingSHOWCASE networking expo. Taking place at the Allianz Stadium, it once again proved to be a sound investment of time as I was able to catch up with various marketing contacts, make some new connections, and listen to some of the expo’s keynote speakers; I even picked up a few ideas myself for my talk next week at AFC Bournemouth’s Vitality Stadium.
After 14+ years in digital marketing, I know how much the industry changes and evolves, even in just a matter of months, so it's essential to stay up to date on the latest trends, software, and processes. I’m a big believer in staying ahead of trends so I can stay relevant, spot new opportunities, and gain a competitive advantage to ensure my clients are given the best possible service.
Show highlights
A few of my highlights from the show included:
Dan Roche, Workbooks - AI and CRM: How marketers can finally prove their lead quality. Dan is the CMO at Workbooks, and he talked about how his product is an affordable yet powerful CRM, which can “automate the boring and simplify the complex” through its AI integration. I spoke to Dan straight afterwards, and I’m really impressed by Workbooks as a more cost-effective and flexible alternative to HubSpot CRM.
Greg Landon, Leadoo - AI didn’t kill your website...it exposed it. Greg spoke about how AI has created a new benchmark that all sites must meet to achieve, while touching on the importance of being conversational, adaptable, engaging, and relevant. I’ve known Greg for the past 2 years, having heard him speak at Southampton’s marketingSHOWCASE in 2024, and am always impressed by his deep understanding of the omni-channel approach to demand generation.
Will Roberts, WebBox - Why Most Websites Underperform (And How to Fix This). Will stressed the importance of having a clear value proposition that is punchy and direct, as well as shaping his talk around the healthy reminder that it is our customers’ target audience, not ours. In web design, it’s not just about what we think looks good but how our customers feel once we’ve given them the information. He also touched on the content hierarchy as well as the importance of introducing sufficient ToFu and MoFu call-to-actions in web design; typically, most websites feature BoFu CTAs, which not all users are ready for yet.
Jon Mowat - 5 Marketing Truths Worth Rethinking. Jon is the Founder of Hurricane Social and talked about your Share of Voice (SoV) and Share of Market (SoM) in social media, while exploring strategies for how to increase these figures for our brands. Jon referenced Binet and Field, and his mantra of “be meaningfully different” really resonated with me; it’s something I always think about when I work closely with clients to redefine their Unique Selling Points (USPs), marketing tagline, or value proposition.
Fresh ideas for my clients
Despite my whole career being in marketing, I have a great hunger to learn every day. The marketingSHOWCASE event highlighted some key areas that I was keen to freshen up on, and I was able to take away some key points and learnings that I will start threading into my own marketing services. I made several new connections too and look forward to my next marketing show in a few weeks.
I’m speaking at the Vitality Stadium in Bournemouth
Next week, I swap back to a more familiar sports ground when I go from delegate to speaker at AFC Bournemouth's Vitality Stadium for the Bournemouth Business Expo.
Join me at the Bournemouth Business Expo on Wednesday, 25th March 2026.
Click here to register for your free ticket.
See you on the 25th!